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Mon, Jun 25, 2012

Entertainment

The City in HD

BY kquest

The City in HD

In the last couple years Newark has been without a decent movie theater. There were a handful of attempts at developing a small city block into a movie hub for Newark Locals… A patch of land at the corner of Springfield Ave. and Bergen St. which has been home to theaters owned or operated by Sony, Loews, AMC, and even the city.  Now owned by a private company, this land is the new home of Newark’s CityPlex 12.

In the final weeks of their soft opening, Newark’s CityPlex 12 is now operating; though you might second guess it due to the continuing construction.

As you walk in you are greeted by the smell of drying cement and fresh paint, corrugated steel gray walls, accented with lime green fluorescent lit signs. Scanning from the left of a large open atrium, with high ceilings and a contemporary industrial design, the entrance is a two person box office with a digital sign that greets you displaying specials and advertisements.


The Box Office quickly opens up to the spacious atrium to the right which is home to the concession stand, condiments, and other amenities. The concession stands sign illuminates the space as it hangs visible and ready with 6 lines to accommodate all popcorn loving guests like me!


The digital menu at the concession was impressive, however, the heavy pixelation of the snack images were a bit disappointing to see.

As we buttered up our popcorn at the condiment station, floating in the center of the room, we saw off in the far right corner a mini arcade perfect for killing time before or after a movie, although we didn’t venture in that direction.


With our ticket stub in one hand and our popcorn tub and soda in the other, we walked into Theater 12 to pick out our seat just in time to catch the “Please turn your phones off” courtesy screen.

Though I was not very enthused, I had agreed to see Prometheus at my guest’s request. Don’t get me wrong, I do like some good action in a movie, but SciFi isn’t exactly my first choice. What truly made my movie-going experience was the theater itself. The seats, like many other state-of-the-art theaters, were arranged stadium style. They softly reclined for comfort and the arm rests lifted up to adjust for your sitting pleasure. The aisles were clear, the rows were clean, and the brand new floor shined without remnants of popcorn or sticky patches of old spilled soda.

Minutes into the opening titles a thought crossed my mind, which was re-enforced with a whisper moments later …”Does this picture look clearer to you, or is it just me?”…Yes, yes it was clearer! Clearer than any movie I’ve ever seen. The incredible digitally enhanced quality was clear and breath taking. The audio quality? So crisp and controlled you could hear every word of background chatter. Never have I ever been so drawn into the technical details of how a movie is displayed. I’d consider it to be one of those things that you don’t truly understand the quality of until you experience it yourself.

Overall, for a Wednesday night movie, I couldn’t ask for anything better. And it’s so close to home!

Some cool facts:

+ They refill large popcorn tubs and sodas

+ During the soft opening there will be four theaters open, each showing a separate movie with two shows a day each evening

+ The Grand Opening is expected to occur around the 4th of July when they intend to open all twelve theaters

+ I was informed that the “Real D 3-D” projection and “Shaq-EX Premiere Digital Experience” equipment was not yet installed but should be up and running in time for the Grand Opening.

+ Enticingly low ticket prices at $10.00 for a single Adult and less for Seniors and children.

Things I hope to see:

+ A loyalty program for frequent visitors

+ Cool cardboard displays for the latest movies

+ Improved graphics for all digital displays

+ Always clean!

Be sure to follow them on twitter @cityplex12 and on Facebook www.facebook.com/CityPlexNewark to find out about up coming shows and events!
CityPlex12 is located at 360-394 Springfield Ave., Newark, New Jersey 07103.

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11 Responses to “The City in HD”

  1. Donny Says:

    Looks great, I will have to take a movie in there soon.

    Reply

  2. Linda Says:

    I love the retro lime green!

    Reply

  3. Valerie Says:

    Looking forward to having you back.

    Reply

  4. Linda Says:

    Question: Do you think that the list of playing movies will increase when they have the grand opening?

    Reply

    • K on Quest Says:

      Donny – you should go soon! ( if you haven’t already)
      Linda – The lime green is really different from any movie theater I have been too. They will have 12 Screens in total. As of today, they are showing 6. slow and steady wins the race.

      Reply

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  6. Alex Berm Says:

    I visited the theater last week and I was pretty amazed at the image quality (I don’t really care about the pixelation of the snack stand. I actually loled when I read that).
    To be honest, with the prices of movie tickets where they are today, and the quality of home theater, I kind of expect theaters to be able to give something we can’t get at home. Newark definitely delivers in that respect.

    Reply

    • K on a Quest Says:

      Ha! Glad you enjoyed the theater and you got an LOL of of this post. As a graduate with my BFA in Design I am forever haunted by my graphic studio teachers utter distaste for crappy resolution that he has forever ingrained in my brain.

      Reply

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    Reply

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  1. [...] Today, July 19th, Newark’s new theater, The CityPlex 12 will be hosting a “Dark Knight Trilogy Marathon”. Tonight at 6pm, Join them for the first [...]

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