Mad Cool Fitness Comes to Newark, Are you ready to get your Workout on?

BY lyanne


Starting tomorrow, a new workout fitness center will begin in Newark, designed to get your “Mad Sweat” on.  MAD COOL FITNESS, LLC (“MCF”) is an inclusive, multicultural healthy lifestyle brand that uses holistic wellness content, interactive online technologies, and local fitness studios to activate long-term healthy behavior change in everyday people, will open its door at its new Newark location in the Teacher Village, on Halsey Street and William Street. Our mission said, Jennifer Turner, the principal and founder of MCF, “is to help people and communities to achieve happiness through long-term good health.  My passion and mission in life, is to teach and inspire people and communities, to lead healthier and more active lives.”


Jennifer  was able to change from being an overweight, asthmatic teen and eating disordered adult, to the marathoner, triathlete, and “Fitness Activator” she is today. The MCF brand is positioned as integrative, practical, and social fitness, designed to “activate” the inherent fitness in every person to achieve personal happiness.MCF has a pro-social mission, believing that by focusing on activating real behavior change, leveraging technology to connect people to wellness and each other, and through the combined efforts of government, for profit and non-profit entities, we can collectively change our country’s negative health direction and eradicate obesity in America.  Ms. Turner life’s mission is to empower others to “activate” their innate ability to have a healthy lifestyle and achieve happiness.  A certified American Council On Exercise (ACE) Group Fitness Instructor and a Lifestyle and Weight Management Consultant, Ms. Turner was not always “fit.”  As a teenager, she developed eating disorders and truly struggled with her weight.  In 1998, while attending Stanford University’s Business School, Ms. Turner was tired of crash diets and decided to make a life change.  She embraced fitness and stopped focusing on the results, but rather focused on the process of living an active lifestyle.


Through the achievement of good health, we can collectively help people and communities to achieve their highest potential.MCF carries out its mission by offering group-based fitness and wellness classes through its branded, local retail studios, and online to scale its holistic wellness programs (nutrition, exercise, stress management) with particular focus on behavior modification as the foundational element supporting the change to healthy living. Community is at the core of the MCF brand and wellness programs, leveraging behavioral science and group dynamics to activate people to change and embrace healthy living, long-term.MCF wellness programs, under MAD COOL COMMUNITY, are also available to non-profit and for profit organizations who want to offer their constituency holistic wellness solutions with social support.

THIS TUESDAY, JANUARY 14TH, at 6:00 pm,  the Mad Cool Fitness team will be offering a free High octane total body cardio dance class using 80,90s, R&B, funk sounds. All levels welcome. NOTE: The studio doesn’t officially open until the spring, but they will be holding classes every Thursday at TEAM Academy Charter school, Teachers Village, 230 Halsey Street,


TEAM Academy Charter School, Bldg 2, 2nd Floor GymTuesdays: 6:00PM-7:00PM



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